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Indigo Beauty

  • Branding / Design & Print / Signage Feature Wall
  • Indigo Beauty
  • Start Date 05 November 2020
  • Handover 17 December 2020
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A brush of perfection in creating your style

Innovative Igloo embarked on an exciting creative journey with the startup company Indigo Beauty. Through an insightful consultation, we delved deep into their vision, values, and aspirations, paving the way for a truly unique and compelling brand identity. Our collaborative efforts extended from the logo design to a comprehensive visual identity that encapsulates the essence of Indigo Beauty.

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When only the best will do when it comes to beauty

From the graceful curves of their logo to the harmonious colour palettes that evoke a sense of tranquility and luxury, every design element was meticulously curated, however, our commitment didn't stop there. We crafted a suite of marketing materials from elegant business cards, pricelists, loyalty cards, signage and posters that reflects their ethos of beauty, wellness, and sophistication.

The chosen colours represent neutrality, balance, royalty and luxury. This fits well with the beauty aspect of the business.

Emblem: The butterfly was chosen as it represents the transformation of beauty.

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Our partnership with Indigo Beauty is a testament to our dedication to helping startups not just establish a brand but tell a story that resonates with their audience and propels them towards success in the competitive beauty industry.